Sir Isaac Calls On Bloggers To Upgrade Digital Media Skills

Ghanaian blogger/vlogger Isaac Tetteh Jnr, popularly known as Sir Isaac, has urged content creators in the digital space to acquire new skills to improve their work.

Speaking on the Heart2Heart podcast with King Avi, he emphasized that the rapidly evolving media landscape requires bloggers to embrace modern technology in order to stay relevant.

“We all need to keep upgrading ourselves and continue learning. Many of us never attended GIJ or any formal media schoolwe simply followed our passion into this field. But if we intend to build lasting careers, then learning on the job is essential. Some of us have grown through experience, and the way we started years ago is very different from how we operate today,” he explained.

Sir Isaac also urged the New Media Association of Ghana to organize more training programmes aimed at helping bloggers sharpen their skills and improve their craft.

“It’s not just about writing or putting content out there. A lot more goes into it. These days, you see people attending events, capturing videos, and producing beautifully edited content. So as a blogger, when you cover events, you also need to learn editing it’s not just about recording videos. This is no longer the kind of vlogging we did five years ago. Audiences now want to watch content that is appealing and well put together,” he explained.