Pursuing A Music Career In Africa Has Become Increasingly Expensive In Recent Times – Gifty Karie
Pursuing A Music Career In Africa Has Become Increasingly Expensive In Recent Times – Gifty Karie
Gifty Karie, a prominent Ghanaian gospel artist, has recently shed light on the In an exclusive interview, she shared her personal experiences and the financial challenges she has encountered in her musical journey.
Karie emphasized that the expenses involved in music production have surged significantly. From studio rentals to hiring skilled producers and sound engineers, the financial demands are substantial. She noted that high-quality production is essential to remain competitive, but it comes at a steep price.
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Beyond production, marketing and distribution present additional financial hurdles. Gifty karie highlighted the necessity of investing in promotional activities, including social media campaigns, music videos, and collaborations with influencers, to reach a broader audience. These efforts require considerable funding, which can be challenging for independent artists.
Despite these obstacles, Karie remains committed to her craft. She has adopted strategies such as crowdfunding, seeking sponsorships, and collaborating with other artists to share costs. Karie also stressed the importance of financial literacy for artists,
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