Heritage Month: Kofi Okyere-Darko Urges Media To Play At Least 70% Ghanaian Music
Heritage Month: Kofi Okyere-Darko Urges Media To Play At Least 70% Ghanaian Music
Kofi Okyere-Darko, Director of Diaspora Affairs at the Office of the President, has called on Ghanaian media outlets to dedicate at least 70% of their airtime to Ghanaian music during March, celebrated as Heritage Month.
Speaking at the Heritage Month launch on March 3, 2025, at the Labadi Beach Hotel, Okyere-Darko emphasized the importance of showcasing national pride through local music. He stated, “For this month of March, please let us do Ghana music. I will entreat us to do at least 70 percent Ghanaian music.”
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He further noted that Ghana possesses a rich musical repertoire sufficient to sustain programming throughout the month, encouraging media houses to prioritize local content. Okyere-Darko also urged Ghanaians to use Heritage Month as an opportunity for national reorientation, stating, “We have a beautiful country to build together; let’s all build the country we want together.”
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This initiative aligns with the broader objectives of Heritage Month, aiming to promote Ghanaian culture, arts, and heritage both locally and internationally
By focusing on indigenous music, the media can play a pivotal role in fostering national pride and supporting the growth of the local music industry.
Source: hypesmediagh.com
