Ambassadorial Deals Aren’t As Lucrative As Many Expect – Mikki Osei Berko

Mikki Osei Berko, a renowned Ghanaian actor and brand influencer, has disclosed that ambassadorial deals in Ghana are not as profitable as many assume.

In a February 6, 2025 interview with GhanaWeb, he explained that the financial rewards from such deals in Ghana are not as substantial as those in developed countries.

He shared, “I can speak for myself, and I think it’s not as lucrative as many expect. If I were doing what I am doing here in another part of the world, I’d probably be flying in a private jet. But here in Ghana, if you’re not careful, you could end up using public transport.”

He explained that many Ghanaians do not fully recognize the value of ambassadorial roles, resulting in influencers receiving minimal payments after completing projects.

“I believe it will improve. Some of the brands I’ve worked with are doing better than others, but you take what you can. I call it survival because one day, it will get better.”

“Some people think what we do is a part-time job, but for me, it’s a full-time commitment. Some even invite you to work on radio or TV commercials, and when you hear how much they’re willing to pay, it’s shocking,” he revealed.

Mikki Osei Berko further expressed disappointment about how some brands undervalue his work, sharing that there have been times when brands invited him to MC events and offered only food and drinks as payment.

“Sometimes, out of the need to survive, you take on commitments not for the financial return but just to get by. It’s unfortunate that people don’t always appreciate what we do as they should,” he added.